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Midweek greetings to all, as we unveil the 293rd chapter of Weekly Olio — a delightful concoction of laughter, insight, and a sprinkle of mystery. Within these pages, you'll discover a handpicked selection of fascinating finds from the vast realms of the internet.
Keep your eyes peeled for this week’s Publisher’s Parmesan, arriving this Sunday!
A word from our Sponsors…
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The Quote 💭
“If you wish to improve, be content to appear clueless or stupid in extraneous matters.”
The Tweet 🐦
Why have long-term US interest rates risen so much since 2020? Not because of fiscal fear, a new VoxEU paper argues: nearly 90% of the rise in the 10-year Treasury happened inside three-day windows around Fed speeches and payroll releases. Markets weren't losing confidence in government debt - they were repricing what the Fed does next.
The Infographic 💹
Long-term interest rates are rising almost everywhere, not just in America: of 18 major economies, South Korea's 10-year yield is up the most this year (+178bps), with Japan's above 3% for the first time in 30 years. The US, for all the fiscal anxiety it generates, ranks only fifth (+97bps) - the repricing is global.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The Short Read 📝
The Soviets Drilled the Deepest Hole Ever - by Nautilus
The article debunks the “Well to Hell” story, a late-1980s religious television hoax claiming Soviet drillers recorded the screams of damned souls. The real project was the Kola Superdeep Borehole on Russia’s Kola Peninsula, begun in 1970 to reach the boundary between Earth’s crust and mantle. Although it reached a record 40,230 feet—only about a third of the continental crust—it never reached the mantle. Drilling nevertheless transformed geology.
Contrary to expectations, the borehole found no granite-to-basalt transition; the seismic boundary reflected changes in rock behavior under pressure and heat. Cores also revealed two-billion-year-old plankton fossils, deep saline water, and hydrogen-producing chemical reactions, proving the deep crust is biologically and chemically active rather than dry and inert. Extreme temperatures made the rock flow inward, eventually halting drilling. The Soviet Union’s collapse ended the project in 1992. Its abandoned site remains a monument to how ambitious scientific failures can overturn scientific assumptions. Read more…
The Long Read 📜
Shall We Repeal the Laws of Economics - Part III - by Howard Marks
Howard Marks argues that governments cannot sustainably repeal economic laws by manipulating markets. He focuses on the Treasury’s purchases of bonds, intended to suppress yields. Such intervention may briefly lift bond prices, but it does not address the fundamentals driving rates upward: persistent inflation, large budget deficits, debt-service costs, shortened debt maturities, and competition for capital from economic growth and AI investment. Marks says yields are reflecting these realities, while official announcements mainly create effects.
The problem is fiscal mathematics: spending exceeds revenue, debt is rising faster than GDP, and interest costs are accelerating. Although the dollar’s reserve-currency status makes outright default unlikely, excessive money creation could weaken its purchasing power and prompt higher borrowing costs. Marks recommends fiscal responsibility, increased revenues, restrained spending, stronger productivity, and retaining added growth-related revenue. Investors need not abandon U.S. stocks, but may cautiously diversify into non-dollar, non-financial, or foreign assets, recognizing their risks. Read more…
The brief 330K+ marketers actually read
TLDR Marketing is the free daily brief that 330K+ growth marketers, performance marketers, and CMOs actually read. The most interesting stories in marketing, curated and summarized in 5 minutes.
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We’ll be back in your inbox 2 PM IST next Wednesday. Till then, have a productive week!
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