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That Smells Expensive
Think, The Beatles, Indian Ports, and AI & Water
Peeyush Jain & Mohit Garg
August 13, 2025
In partnership with
Salutations, Olio aficionados! 👋
Midweek greetings to all, as we unveil the 177th chapter of Weekly Olio—a delightful concoction of laughter, insight, and a sprinkle of mystery. Within these pages, you'll discover a handpicked selection of fascinating finds from the vast realms of the internet.
Keep your eyes peeled for this week’s Publisher’s Parmesan, arriving this Sunday!
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The Quote 💭
“Think big; think disruptive. Execute with full passion.”
The Tweet 🐦
Over 70m people watched The Beatles perform on “The Ed Sullivan Show” on February 9th, 1964.
That was 40% of the US population.
Incredibly, the band was largely unknown in America just three months prior but was catapulted to the top of pop culture.
How? The foursome of John
— Trung Phan (@TrungTPhan)
2:06 AM • Jul 10, 2023
Over 70 million people, or 40% of the US population, watched The Beatles on "The Ed Sullivan Show" on February 9th, 1964. Despite being relatively unknown in America just three months earlier, the talented band quickly became a pop culture phenomenon, aided by a series of fortunate events.
The Infographic 💹
Indian ports have undergone a remarkable transformation, evolving from a state of sluggishness to one of remarkable efficiency and sharpness.
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The Short Read 📝
There's plenty of water for data centers - by Matthew Yglesias
Many areas in the United States are dry or have industries that use a lot of water, or both. Recently, there have been many debates about AI because it requires data centers, which often use water to stay cool. This has led to news stories with headlines like "ChatGPT uses four times more water than we thought" and "California wildfires highlight concerns about water-hungry AI like ChatGPT." Read more…
Water is very important, and one may choose to oppose Trump's attempts to increase pollution and harmful chemicals in it. However, while we can handle water shortages, having enough energy is a bigger problem.
The Long Read 📜
That Smells Expensive - by Tigerfeathers
India's fragrance market is growing, and a new group of entrepreneurs is taking advantage of this. They are using India's long history of making perfumes, modern supply chains, and new platforms to create new types of products that didn't exist five years ago.
The article explores Kannauj's overlooked distilleries and the fragrance discovery community on Instagram. It explains how to create a successful fragrance brand that seems luxurious, feels essential, and can grow. The piece is a mix of cultural analysis, investment advice, and a tribute to a new trend that is catching the attention of local investors and businesspeople. Read more…
From Italy to a Nasdaq Reservation
How do you follow record-setting success? Get stronger. Take Pacaso. Their real estate co-ownership tech set records in Paris and London in 2024. No surprise. Coldwell Banker says 40% of wealthy Americans plan to buy abroad within a year. So adding 10+ new international destinations, including three in Italy, is big. They even reserved the Nasdaq ticker PCSO.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.
That’s all for this week. If you enjoyed this edition, we’d really appreciate if you shared it with a friend, family member or colleague.
We’ll be back in your inbox 2 PM IST next Wednesday. Till then, have a productive week!
Disclaimer: The views, thoughts, and opinions expressed in the text belong solely to the author, and not necessarily to the author's employer, organization, committee or other group or individual.
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